In the Spring of 2021, the Jacksonville Transportation Authority (JTA) conducted an origin and destination (O-D) survey on its fixed-route local bus, First Coast Flyer, Skyway, St. John’s River Ferry, ReadiRide, Clay Community Transportation (CCT) Flex, and Connexion services. The interviewer-administered intercept survey, conducted on tablet computers, asked riders questions specific to their trip that day, as well as additional sociodemographic questions. In total, 1,274 surveys were returned and marked as meeting the minimum validity/quality standards for fixed-route service; Connexion generated an additional 300 surveys.
Large-scale O-D surveys such as this one provide JTA with information that is not readily available through any other source. The data includes information on current riders’ travel patterns, including where they board and alight, access and egress mode, number of transfers, transfer mode, and fare payment. Survey data will also help JTA ensure that existing services and future service changes do not negatively impact rider populations protected under Title VI of the Civil Rights Act of 1964.
See the full report for documentation of the methodology and findings. Below, select a set of dashboards to view. These dashboards present data collected from the fixed-route survey (i.e., bus, ferry, and Skyway trips).
